Kick has started showing paid ads directly during streams. The first tests were launched in the Slots & Casino category: streams in this category now feature 30-second video ads that cannot be skipped. Advertisers pay for placements, while Kick determines the frequency based on the terms of each specific advertising campaign.
The platform has already attracted more than 100 million users and continues to grow in LATAM, Turkey, and Europe. For media buyers, this is potentially another major traffic source with an audience already familiar with gaming and gambling content.
How to buy ads on Kick now
The platform does not yet have a standard ad account where you can create a campaign, add a budget, and immediately start running ads yourself. Ad placements are currently purchased directly from Kick.
For now, the most straightforward format is video advertising within Slots & Casino streams. The video lasts 30 seconds and is shown over the stream. The streamer can postpone the ad break by 1, 3, or 5 minutes, for example, if something important is happening at that moment, but these ads cannot be completely disabled in this category.
In other categories, Kick is testing ads that streamers launch themselves during broadcasts. This format is not yet available to all channels or in all countries.
Other formats are also available on Kick: videos, banners, and sponsored integrations with streamers.
Rules and restrictions for gambling
Given Kick’s audience, gambling looks like the most obvious vertical here, especially since the first ad breaks appeared specifically in Slots & Casino.
A casino or sportsbook must hold a valid license in the GEO where the ads are shown. Ads must not be shown to minors, and creatives must include the required Responsible Gambling warnings and labels. Gambling ads also require prior approval from Kick.
Working through streamers is also allowed. Kick permits sponsored integrations with licensed gambling platforms and the use of affiliate links. The streamer must clearly disclose that the link is an affiliate link, and the stream itself must be properly labeled as 18+.
