Together with analysts from Alter Agents, Snapchat released a report on the behavior of adult players in the US. Contrary to the stereotype that Snapchat is only used by schoolchildren, the platform turned out to be one of the most profitable entry points for betting, sportsbooks, and prediction platforms.
What the statistics showed
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They spend 60% more. Snapchat users spend an average of 1.6 times more money on bets and wagers every month than players from other platforms. On average, they try four different betting and prediction apps.
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They increase their bets during tournaments. During major championships, 75% of users increase their bet amounts, while 71% of the audience is willing to try completely new sportsbooks during this period.
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They listen to bloggers. 73% of respondents choose a sportsbook based on recommendations from bloggers or content creators, while 64% are more willing to register if they see that an influencer personally bets on the platform.
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They generate viral traffic. 59% of players discuss betting in private messages before placing a wager, while one in three users immediately forwards promotions and referral links to friends in chats.
How to run traffic
For teams working with Tier-1 betting and prediction markets:
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Focus on UGC and faces. Native creatives featuring a creator's match analysis or reaction to a win inspire more trust than plain banners offering a first-deposit bonus.
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Scale around major events. It is most profitable to run the main budget during league finals (NFL, NBA, UFC) — these periods generate the highest registration conversion rate and deposit amounts.
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Push parlays and live bets. Same Game Parlay elements (parlays on a single game) and real-time bets, which users gather in chats to discuss, perform best in creatives.
Snapchat is no longer just a messenger for teenagers and has become a full-fledged traffic source for Tier-1 betting. If you select a fresh offer and package it with an influencer-style angle, the combo delivers excellent ROI due to the high average spend.
