Google Search Console Adds Analytics for TikTok, Instagram, and YouTube

Google has begun adding social media account support to Search Console. Now, you can connect TikTok, Instagram, YouTube, and X profiles to the service, even if you don't own a website.

Previously, Search Console worked exclusively with domain names. If you wanted to understand which search queries were driving Google traffic to your videos or profile, you had to rely on third-party tools like Ahrefs or Semrush, which only provided estimated metrics. Now, exact performance data is available directly inside Search Console.

Once an account is connected, you can track impressions, clicks, CTR, and search queries through which users find your videos, posts, or profile.

What This Means for Affiliate Marketers

For those driving traffic via TikTok, Instagram, YouTube, or X, this serves as an additional analytics layer. You can now pinpoint which videos are already capturing organic Google traffic and identify the exact search queries they rank for.

This data can be leveraged when producing new ad creatives. If Google is already ranking a specific video format or set of keywords effectively, it makes sense to double down on what works rather than testing blind concepts.

Additionally, managing multi-account networks becomes significantly easier. Marketers can now compare which profiles index faster, which videos gain search impressions, and which post descriptions perform best.

Over the past few years, Google has increasingly displayed videos from TikTok, YouTube, and other social networks directly in search results. Now, the search engine is providing comprehensive analytics for them as well.

For affiliate marketers, this means growth opportunities can be uncovered not only within social algorithms, but through Google Search itself. If a video captures both in-app recommendations and organic search traffic, it can deliver extra organic conversions at zero additional cost.