Instagram rolled out the perfect feature for buyers: new interest tags
The developers of Instagram have started testing an interest block right in the profile header. Now a user can select up to five main topics they are currently interested in and display these tags for everyone to see.
For regular users, this is just a way to clean up the feed from junk and see only relevant posts, but for media buyers, Meta has essentially opened up a legitimate way to technically warm up accounts. The selected topics will directly influence how the content delivery algorithm works.
How the new interest profile tags will make life easier for buyers
Meta's latest experiment with introducing interest tags is not just an interface update. By selecting categories in their profile, the user gives the algorithms a strict command on exactly what content they want to see in Reels and Explore.
In traffic arbitrage, warming up a fresh account is always a routine. A farmer has to spend hours simulating the actions of a real user: typing keywords into search, manually looking for thematic pages, liking competitors' creatives so that the Instagram algorithm finally understands the profile's interests.
The new tags allow reducing this process significantly. Now you can simply go to the profile settings and select up to five required categories. Meta's neural network will instantly pick up these markers and start flooding the feed with targeted posts. With this feature, you can boost fresh accounts faster and immediately see competitors' combinations and creatives in your feed.
The developers are gradually rolling out the update to all devices, so the appearance of these tags for everyone is just a matter of time. Currently, the feature is being tested on iOS devices — for some, the "Add Interests" button is already active, while for others it is still grayed out.
For those who warm up accounts manually, the new feature will be a great way to fill the feed with the right content without extra routine. If you work with an account farm and automate the warm-up processes, you should start preparing scripts and updating your software right now so that bots can set the required interests automatically.
