Ads Manager — an account or workspace on an advertising platform used to launch and manage ads. It is used to create campaigns, set up audiences, add ads, set budgets, and track results.
Ads Managers are available on social networks, search engines, advertising networks, and other platforms that sell advertising.
What you can do in Ads Manager
The set of tools depends on the specific platform, but Ads Manager usually allows you to:
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Create campaigns: choose the advertising objective and basic launch settings.
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Set up targeting: specify the GEO, audience, interests, and other targeting parameters.
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Upload creatives: add images, videos, texts, and links.
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Manage the budget: set limits and control spending.
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View statistics: track impressions, clicks, conversions, cost per result, and other metrics.
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Configure access: add employees or partners and assign permissions to them.
Several campaigns with different settings, budgets, and creatives can run simultaneously in one Ads Manager.
Ads Manager in traffic arbitrage
In traffic arbitrage, Ads Manager is often simply called an ad account. A media buyer uses it to drive traffic to offers and monitor campaign results.
An affiliate marketer can work through their own Ads Manager or gain access through an agency.
Ads Manager and agency account — what is the difference
Ads Manager is used directly to launch and manage advertising campaigns.
An agency account is provided through an advertising agency or platform partner. Its top-up terms, limits, and agency support may differ.
