Agency account — is an advertising account registered to an agency that cooperates with an advertising platform. The user receives access to the account and runs their advertising campaigns through it, while payment and service-related issues are handled through the agency.
It differs from a standard advertising account in its terms of use. The agency may offer higher limits, additional top-up methods, assistance from a manager, and other features. The exact set of features depends on the platform and the agency itself.
Why an Agency Account Is Used
An agency account may be needed if the capabilities of a standard advertising account are no longer sufficient. For example, if you need to increase ad spend, resolve support issues faster, or use a different payment method.
If the account is restricted, some agencies provide a replacement or help transfer the remaining funds.
Important to Know
For using an agency account, the agency may charge a commission on ad spend, a fixed fee, or set a minimum turnover requirement.
At the same time, the advertising platform’s rules still apply. If the user runs prohibited ads or regularly violates the requirements, the agency may revoke their access to avoid risking its partner status.
