Betting — is wagering on the outcome of sports and other events. A user places a bet on how a match, fight, tournament, or another event will end and receives a payout if the bet wins.
In traffic arbitrage, betting — is a vertical related to attracting users to bookmakers. A webmaster brings an audience to a bookmaker's website or app and receives a reward for users completing target actions, such as registration and a first deposit.
What falls under betting
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Sports events: bets on popular sports (football, basketball, hockey, tennis, boxing, MMA) and esports.
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Non-sports events: bets on political elections, music competitions, film awards, and other public events.
Types of bets
A user can bet on more than just a team's victory. Depending on the event, they may be offered different options:
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Outcome — who will win;
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Total — a bet on the number of goals, points, or other indicators in an event;
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Handicap — a bet in which a certain number of points, goals, etc. is added to or subtracted from one team or player in advance.
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Live — real-time bets that can be placed directly during a match or another event.
Why betting is attractive to affiliates
This vertical has a large and active audience that may regularly return to the bookmaker. At the same time, demand strongly depends on sports events.
Before major tournaments, championships, and popular fights, interest in betting usually increases noticeably. Therefore, the following are especially important in betting:
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traffic geography;
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popularity of a specific sport;
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sports calendar;
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quality of the attracted audience.
How webmasters get paid
The following models are most commonly used in bookmaker affiliate programs:
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CPA — a fixed payout for a user who has fulfilled the offer conditions;
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RevShare — a percentage of the bookmaker's revenue from the referred player;
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Hybrid — a combination of CPA and RevShare.
What is important to know
Betting operates legally and is regulated by the government in many countries. Bookmakers can obtain local licenses, advertise officially, and even become sponsors of sports clubs and tournaments. However, the rules vary greatly by country, so before launching advertising, you should always check the requirements of the specific geography.
It is also important to monitor traffic quality. Bookmakers do not like users who come only for bonuses or try to cheat the system. The following are considered problematic:
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multi-accounting — creating several accounts by one person;
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bonus hunting — registering to receive a bonus followed by a quick withdrawal of funds;
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incentivized traffic — when a user is specifically incentivized to register or make a deposit;
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scheme-based traffic — for example, advertising promising fixed matches, guaranteed winnings, or insider information.
If a bookmaker detects violations or sees low-quality traffic, it may not count such registrations and may refuse to pay the webmaster.
