Bump — is an increase in the payout for an offer for a partner. For example, if a partner receives $10 for one confirmed conversion and after a bump the rate becomes $12, then they receive $12 for each subsequent conversion.
A bump is usually offered to partners who bring a large volume of high-quality traffic or consistently show good results. Sometimes a higher rate can be obtained individually after negotiations with the affiliate program manager.
Where bump is used
The term is most often used in CPA networks and affiliate programs. A bump can be tied to a specific offer, GEO, traffic source, or partner.
For example, a webmaster consistently drives traffic to an offer and brings good volumes. They can contact the manager and ask for a higher payout. If the advertiser is willing to pay more for such traffic volume and quality, the partner is given a higher rate.
A bump can be:
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permanent — the new rate continues to apply under the agreed conditions;
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temporary — the higher payout applies for a certain period or as part of a promotion;
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individual — the higher rate is available only to a specific partner.
Why a bump is needed
For a webmaster, a bump means a higher payout and, of course, more income from conversions.
For an affiliate program, it is a way to interest a strong partner and retain a high-quality volume of traffic. By increasing the rate, the affiliate program can motivate the webmaster to increase volumes and continue working with the offer on more favorable terms for both parties.
