Conversion firing — is the transfer of information about a user action from one system to another. In traffic arbitrage, this usually refers to the transfer of conversion data: an affiliate program or advertising system informs a tracker that the user has completed the required action.
For example, a user clicked an ad and submitted an application. The affiliate program records this conversion and transfers information about it to the tracker. Thanks to this, the webmaster can see in the statistics that a conversion was generated from their advertising.
With conversion firing, different data can be transferred: what action the user completed, the conversion status, the payout amount, click data, and other information needed to track results.
Where conversion firing is configured
Conversion firing is usually configured by a webmaster or technical specialist. They connect the tracker with an affiliate program, CPA network, or advertising platform so that conversion data can be transferred between them.
The setup method depends on the specific services. Postback links, special URLs, APIs, and other methods of data transfer can be used for this.
Why conversion firing is needed
Conversion firing is needed so that conversion information reaches the required system and is displayed in the statistics.
If purchase data is transferred to an advertising platform, it can use this data to optimize the advertising campaign.
Important: if conversion firing is configured incorrectly, conversions may not be transferred or may be transferred with errors. As a result, some actions will not appear in the statistics, and the webmaster will not see the actual results of their advertising. Therefore, after configuring conversion firing, it is important to check that a test conversion is actually transferred and displayed in the required system.
