Deep Link — is a link that takes the user not just to a website or the main page of an application, but directly to a specific section, page, or screen.
For example, a regular link to an application may open its main page, while a deep link will immediately send the user to the required product page, a specific offer, or the registration screen.
Why Deep Links Are Used in Traffic Arbitrage
Deep links help shorten the user’s path to the target action. Instead of first opening the main page, searching for the required section, and only then going to the offer, the user is taken directly where needed.
In traffic arbitrage, deep links are used for:
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transitions to specific offer pages;
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advertising individual products and categories;
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sending the user directly to registration or another target screen;
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mobile applications, where the link can open the required screen directly inside the application.
Important: a deep link works only if the website, application, or affiliate program supports such links. The format and capabilities of deep links depend on the specific platform.
