Gaming — is the field of video games for computers, smartphones, and consoles. Unlike gambling, people play here for entertainment, story, competition, or communication, rather than to win and withdraw real money.
In traffic arbitrage, gaming is considered a white-hat vertical. A webmaster attracts new players to online games and receives a payout for downloads, registrations, in-game activity, or purchases of in-game items.
Gaming and iGaming: what is the difference
These terms are often confused because they sound similar, but they are different areas:
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Gaming: classic video games (strategies, shooters, mobile puzzles). They do not involve betting real money or gambling games such as roulette or casino games.
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iGaming: a general term for online gambling that includes online casinos (gambling) and sports betting (betting).
What types of gaming offers are there
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Mobile games: apps for Android and iOS. The user only needs to click the ad, download the game from the store, and open it.
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Browser games: online PC games that are played directly in the browser window. The user does not need to download or install anything.
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Computer games: PC games that need to be downloaded and installed.
What in-game actions does the advertiser pay for
Gaming uses simple and transparent payment models:
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CPI: payment for installing the game.
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CPL: payment for a simple game account registration or email confirmation.
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CPA for activity: payment is credited when a player reaches a certain level (for example, completes the tutorial, levels up a character to level 10, or plays 5 battles).
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RevShare / CPS: a percentage of the amount that the referred player spends inside the game (purchasing virtual currency, skins, battle passes, or premium accounts).
Advantages of the vertical
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White-hat advertising: games are not prohibited by laws or ad networks. Ads can be freely launched on any official platforms.
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Broad and engaged audience: people of all ages around the world play games — from children and teenagers to an adult audience with purchasing power.
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High conversion rate: a person does not need to deposit money at the start, so converting a user from viewing an ad to installing the game is much easier.
What to consider when working: Two factors are important in gaming offers — app size and audience interests. Heavy games require powerful smartphones and fast internet, while players are usually loyal to specific genres, so creatives must accurately target the right audience.
