Information product — is knowledge, experience or information packaged in a digital format for sale. In traffic arbitrage and affiliate marketing, information products belong to the infobusiness category.
The buyer pays not for a physical item, but for information that solves a problem or teaches them something: how to lose weight, learn a language, set up advertising or master a new profession.
What formats information products are sold in
The format can be anything, the main thing — is that it can be downloaded or viewed online:
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Courses and marathons — a series of video lessons with homework assignments (for example, a graphic design course or a month-long fitness marathon).
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Guides and checklists — short instructions in PDF format (a step-by-step advertising launch plan, a recipe collection, a list of useful services).
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Webinars and lectures — online meetings or recordings of them covering a specific topic.
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Private clubs — paid Telegram channels or chats with a monthly subscription, where the author shares private materials or signals.
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Templates and ready-made materials — documents, spreadsheets, presentations, prompts, scripts and other ready-made resources that help solve a specific task.
How people make money from this in affiliate marketing
A webmaster does not have to be an expert or create their own courses. Affiliate networks have plenty of offers from authors and online schools that need customers.
It works simply:
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You take an affiliate link to someone else's educational course or guide.
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You bring people in from social networks, Telegram or advertising.
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A person follows the link and pays for the course — you receive a percentage of the sale or a fixed amount for each payment.
Since a digital product has no delivery costs or expenses for producing physical copies, authors and advertisers are willing to pay partners generous commissions.
