An internal link — is a link that leads from one page of a website to another page on the same website. For example, a link in an article that leads to another article, a catalog or a section of the website.
In traffic arbitrage, internal links are used on websites, landing pages and pre-landing pages to direct users from one page to another.
What they are used for
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Keeping users on the website. Help keep readers interested so they do not close the tab after the first page but click further — for example, to read a related article or visit the catalog.
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Navigation. Make it easier for users to navigate the website: find the sections they need and buttons such as «Back», «Go to catalog» or «Read more».
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Redirecting traffic. Users can be directed from an informational page to a page with an offer or another commercial proposal.
Main types
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Text (contextual) links — links embedded directly into article paragraphs.
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Menu and navigation elements — the website header, footer or sidebar menu for navigating between sections.
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Interface links — buttons such as «Buy», «Learn more» or «View promotion».
Advantages
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Users stay on the website longer.
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Make it easier to build a logical path that guides users toward a purchase.
Disadvantages
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If there are too many links or the menu is confusing, users may get lost and leave.
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Broken links disrupt the website's structure and frustrate users.
