Nutra — refers to products for health, beauty, weight loss, and personal care. In traffic arbitrage, Nutra is one of the most popular verticals.
This includes natural supplements (dietary supplements), vitamins, weight-loss and beauty products, joint gels, and potency products. These are not pharmacy medicines for serious diseases, but products that people buy online to solve a specific health or appearance problem more quickly.
Main Nutra categories
-
Weight loss: teas, drops, capsules, and shakes for losing weight.
-
Rejuvenation and care: anti-wrinkle creams, serums, products for age spots and hair loss.
-
Men's health: products for potency, increasing libido, and supporting prostate health.
-
Health: products for joints, blood vessels, vision, hearing, normalizing blood pressure, and cleansing the body.
How the customer pays for the product
-
COD (cash on delivery): the most common option. The customer leaves their name and phone number on the website, a call center operator calls to confirm the order, and the customer pays at the post office or to the courier upon delivery.
-
SS (direct payment): the customer immediately enters their card details on the website and pays for the order online.
-
Trials (subscription trials): the customer is offered a sample for a small fee (or only for the cost of delivery), but a recurring paid subscription for the product is also activated.
Advantages of Nutra
-
Demand is always present. People always want to be healthy, young, and slim, so Nutra products sell year-round in every country.
-
Clear audience pain points. It is easy to explain the product's benefits: relieve pain, lose excess weight, or look younger.
-
Wide selection of countries. Offers are available worldwide — from Latin America and Asia to Europe and the US.
Disadvantages of Nutra
-
Difficult moderation. Advertising platforms strictly monitor promises of fast treatment and prohibit shock content and «before/after» photos.
-
Dependence on the call center. With cash on delivery, earnings depend not only on advertising, but also on how quickly operators reach customers, convince them to confirm the order, and handle their concerns and objections.
Important to know:
Products in the Nutra category are not official medicines and do not replace treatment from a doctor. Many countries have strict laws governing the advertising of medical products and supplements: false promises of a 100% cure, the use of other companies' brands, or fake doctor reviews can result not only in bans from ad networks, but also in legal problems. Such products must be advertised carefully without dangerously misleading people about their health.
