RD — is a repeat account top-up made by a user who has already made their first deposit (FTD).
If FTD shows that a player has funded their account at least once, RD records their return: the person adds money to the balance again to continue playing, placing bets, or using the service.
Why RD Is Important in Traffic Arbitrage
In verticals such as gambling and betting, repeat deposits — are the main indicator of the real quality of the acquired audience. An affiliate marketer may bring in many cheap FTDs, but if the players never top up their accounts again, such a user base does not generate profit for the business.
Therefore, RD directly affects the webmaster’s work in two cases:
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Hybrid models (CPA + RevShare): Sometimes payouts are structured so that the affiliate marketer receives a fixed amount for the first deposit (FTD), and then earns a percentage from each repeat deposit (RD) made by the same player. The more actively players make re-deposits, the higher the webmaster’s passive income.
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Traffic quality assessment (retention): Advertisers always track the percentage of repeat deposits. If a webmaster generates a large flow of FTDs but there are no re-deposits at all, the advertiser understands that the traffic is «low-quality» (for example, incentivized by bonuses), lowers the rates, or blocks payouts.
Important
RD shows the long-term value of a player for a casino or sportsbook. Over the long term, it is re-deposits that recover the advertiser’s traffic acquisition costs, so high-quality setups are always focused on attracting an audience that is willing to return and play again rather than simply claim one-time bonuses.
Note:
Historically, the terms FTD and RD became established in gambling and betting because of the specifics of gaming accounts, but the logic of the first payment and customer return works in many other niches as well. For example, in crypto and finance, these are repeat deposits to a trading account; in SaaS and subscriptions — rebills (plan renewals); and in e-commerce — repeat sales (LTV).
