Teaser — is a short advertisement that grabs attention and deliberately leaves out some information to make people curious about what comes next. The word comes from English: teaser means «something that teases».
Teasers are not limited to the internet. A movie teaser shows a few scenes without revealing the plot, while a brand may announce a new product with a mysterious poster that doesn't reveal its name.
Teasers in online advertising
In online advertising, a teaser — is a small ad consisting of an image and a short headline. These ads appear in blocks on websites: below articles, beside the text and between news stories. For example, a photo of an unusual gadget with the caption «How this device saves space in your kitchen».
Teasers are often confused with clickbait, but they are different things. A teaser — is an ad format, while clickbait — is a technique where a headline promises more than the content actually delivers. A teaser can be clickbait, but it can also be completely honest.
Teasers in traffic arbitrage
In traffic arbitrage, teasers are placed through teaser ad networks. These are platforms where affiliate marketers buy clicks on their ads, while the network displays those ads across thousands of partner websites.
Teaser ad networks are considered one of the most accessible traffic sources for beginners. Ads are moderated more leniently than on Facebook or Google, and there's no need to warm up advertising accounts or protect them from bans. They are most commonly used to advertise health and beauty products, inexpensive goods and financial services.
Important: teaser ad networks have a lot of worthless clicks and bot traffic. That's why you should always check which websites your clicks come from and disable those that don't generate leads. Otherwise, your advertising budget will quickly be wasted.
