Tracker — a program or service for tracking and in-depth traffic analytics. It collects clicks from all advertising networks in one place and connects advertising expenses with actual payouts from affiliate programs.
Main functions of a tracker
Without specialized software, it is impossible to determine exactly which ad generates money and which one drains the budget. It handles several tasks at once:
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Accurate statistics: collecting data on each click — country, city, device, operating system, browser, specific banner, advertising platform, and keywords.
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Traffic distribution: automatically redirecting users to different landing pages, offers, or pre-landing pages based on their geolocation, device type, or language.
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A/B testing (split tests): the ability to divide incoming user traffic equally between several landing page variations to identify the one with the higher conversion rate.
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Affiliate program integration (postbacks): sending data on completed purchases, registrations, and payouts back to the tracker to accurately calculate profit, ROI, and cost per click.
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Filtering and protection: filtering out untargeted traffic, bots, and redirecting suspicious visitors or moderators to safe pages.
What types of trackers are available
Tracking services are divided into two main types:
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Cloud-based: run on the service provider's side, do not require complicated setup or installation, and are immediately accessible through a web interface.
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Server-based: the program is installed on a personal server, providing maximum click-processing speed, full control over databases, and no traffic volume restrictions.
