OpenAI has rolled out an update for ChatGPT Ads. The advertising platform now features new buying models, conversion tracking tools, and a dedicated Ads Manager dashboard.
What was added:
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Conversion optimization (oCPC). Campaigns can now be optimized for specific actions: registrations, leads, purchases, or other conversions. The system factors in this data when running ads.
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Conversions API and Pixel. These allow advertisers to send post-click user activity data directly to ChatGPT Ads — such as how many users signed up, submitted an inquiry, or completed a purchase.
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Pay-per-click pricing. Previously, advertising relied solely on CPM (cost-per-thousand impressions). Now CPC is available, where advertisers pay strictly for clicks.
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Ads Manager Beta. OpenAI's proprietary self-serve ad dashboard. Advertisers can launch campaigns, set budgets, upload creatives, and monitor performance metrics.
This marks the first major update to ChatGPT Ads recently. OpenAI stated that the capabilities of ChatGPT Ads will continue to expand moving forward.
