Pay-per-click advertising in ChatGPT: how OpenAI builds a competitor for Google
While endless debates are going on in the network about whether neural networks will kill classic search and SEO optimization, the OpenAI company moved to active actions. The developers of ChatGPT secretly launched their own advertising platform Ads Manager. Now this is not just a smart chat bot, but a full-fledged advertising account, which begins to directly compete with standard search engines.
What is the main feature
Previously, advertising in ChatGPT was sold at a fixed price for impressions, but now OpenAI added the most popular model on the market — pay-per-click (CPC). Webmasters and brands that received access to the closed testing of the account share the first figures: one transition of a target user now costs on average from $3 to $5.
The most interesting thing — is how exactly the delivery of ads is arranged. There are no usual banners or selection of advertising based on which sites you visited yesterday. The neural network does not use cookie files for tracking at all. AI analyzes the context of your dialogue in real-time mode.
If you for half an hour in detail questioned the chat-bot, which laptop to choose for graphic design or where to go on vacation in July, the system analyzes your queries. At the very end of its useful answer, ChatGPT will carefully offer prompt-buttons with links to specific stores or tour booking services.
Who and what already advertises
At the beta test stage, the platform is actively being mastered by large online stores, delivery services, online hotel booking, and various useful softwares. However, considering the solvency of the audience that uses neural networks, the arrival of other verticals — is a matter of several months.
For ordinary users, this means that the era of AI without advertising is coming to an end. The corporation takes a course towards monetization, and it's time for marketers and affiliate marketers to prepare for mastering a new, promising source of hot traffic.
