Meta is bringing back Creator Studio in a new format. It is now a standalone app for Facebook creators where they can monitor content and analytics, manage comments, and use built-in AI. Previously, some of these tools were available through Facebook and Meta Business Suite.
What the new Creator Studio can do
The main tools have been brought together in one app:
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Creator Assistant. The AI works with the analytics of a specific Page. You can ask it why one video performed better than another, which content generates more reach and followers, or when it is best to publish the next post.
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Comment management. The AI finds replies worth responding to and suggests ready-made text in the creator’s style. It can be edited before sending.
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Analytics. The home screen brings together reach, revenue, audience growth, and the results of recent posts. You can also track goals and quickly see which content performs best.
For affiliate marketers, Creator Studio can be useful when working with organic traffic and fan pages. From a phone, you can quickly check the results of recent videos, identify a drop in reach, or see which content attracts more followers. Plus, there is no need to constantly switch between Facebook and other Meta tools.
Meta is gradually rolling out the new Creator Studio, so the app and individual AI features may not yet be available to all creators.
