Business Manager (BM) Facebook combines advertising accounts, FanPages, pixels and other resources in one place. In traffic arbitrage, it is often simply called BM.
One Business Manager can contain several advertising accounts and FanPages. Access for other users is also configured through it.
What Can Be Done Through Business Manager
Through BM, you can:
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create and add advertising accounts;
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connect FanPages;
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add pixels and domains;
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grant and remove access;
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assign different permissions to users.
For example, an employee can be given access only to the required advertising account or page without sharing the personal account details.
How BM Differs from an Advertising Account
Advertising accounts are used to create and launch campaigns, configure ads and budgets and check statistics.
Business Manager stores connected advertising accounts, FanPages, pixels and other assets and is also used to configure access to them.
That is, BM — is not an advertising account but a place where the pages, accounts and other resources associated with it are collected.
Business Manager in Traffic Arbitrage
Both new and ready-made BMs are used in traffic arbitrage. They are purchased separately or together with accounts. When choosing, buyers look at the BM age, work history, restrictions and the number of advertising accounts that can be created.
Another important parameter — is spending limits. They may differ between BMs, so before purchasing, buyers usually check how much can be spent on advertising and which restrictions currently apply.
Important to Know
Business Manager does not have a separate login and password. It is accessed through a personal account.
BM limits and available features may change over time. For example, the platform may restrict the creation of new advertising accounts or other actions within BM.
