FanPage (FP/Fan Page) — is a public Facebook page created for a company, brand, project or community. Ads are launched, posts are published and communication with the audience is handled on behalf of the FanPage. Unlike a personal profile, such a page is intended for public work and promotion.
Why a FanPage Is Needed in Traffic Arbitrage
A FanPage — is one of the required elements for launching ads on Meta. The page name and avatar are what the user sees in the advertisement.
In addition to launching ads, a FanPage is used for:
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linking advertising accounts;
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publishing posts;
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working with comments and messages;
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increasing trust in the advertisement.
Therefore, before launching ads, the page is usually set up: an avatar, description and several posts are added. An empty FanPage looks less natural and may raise more questions from users and moderators.
Why FanPages Are Purchased
A new page can be created in a few minutes, but in traffic arbitrage, ready-made FanPages are often used.
Such pages may have a history, followers or may have already passed some of Meta’s internal checks.
Important to Know
A FanPage and an advertising account — are different tools.
An advertising account is needed to create and manage advertising campaigns. A FanPage — is a public page on behalf of which ads are shown and with which users interact.
If a FanPage receives restrictions or is blocked, it will no longer be possible to use it in new advertising campaigns. Therefore, many affiliate marketers prepare several pages in advance for different projects or offers.
