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Google simplified Social Casino certification: applications are now accepted directly in Ads
Google has started adding the ability to submit Social Casino Games certification applications directly in Google Ads. Previously, advertisers had...
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Google updated Smart Bidding: an inflated Target CPA will make leads more expensive
On August 17, Google changed how Smart Bidding works for campaigns with the Limited by budget status. The algorithm will...
Google is removing manual language selection from Search campaigns
Starting in September 2026, Google is changing how languages work in search advertising. Advertisers will no longer have to specify...
xAI launched Grok Bot: AI agents work with websites and apps on their own
xAI launched a closed beta of Grok Bot. These are AI agents that can be given a task without manually...
Meta brought back Creator Studio: now it is a standalone app with AI
Meta is bringing back Creator Studio in a new format. It is now a standalone app for Facebook creators where...
X will reveal the reasons for declining reach and shadow bans
X has decided to make its algorithms more transparent. The platform updated its open-source code on GitHub and revealed more...
Kick launched ads in streams: Slots & Casino is the first category being tested
Kick has started showing paid ads directly during streams. The first tests were launched in the Slots & Casino category:...
Facebook Is Rolling Out Passkeys: How Not to Lose Access When Transferring Accounts
Facebook continues to move accounts to Passkeys — login without entering a regular password. A digital key is used instead,...
Google Removes the «Search» Button from the Homepage: How This Will Affect Organic Traffic
Google is testing a new homepage interface for users who are not logged in. The familiar «Google Search» button is...
Micro-Offers Are Gaining Momentum in Wellness: Instead of Expensive Subscriptions — Short Courses and Samples
A simple approach is being tested in Wellness: instead of a large course or expensive subscription, a small low-cost product...
Google Handed Analytics Over to Gemini: AI Will Find Declines and Explain the Reasons
Google continues to integrate Gemini into its advertising tools. This time, both Google Ads and Google Analytics received updates: AI...
YouTube Tightens the Rules: Starting in 2027, Monetizing a New Channel Will Become Twice as Difficult
YouTube is significantly raising the requirements for new channels that want to earn from advertising. Starting February 1, 2027, the...
