An account is a user profile on a social network, ad platform, or other online service.
For media buyers and affiliate marketers, accounts are essential working tools. An account's quality often determines whether you can create a Business Manager, set up an ad account, or pass moderation. That's why selecting and warming up accounts receives so much attention.
Types of Accounts
There are several types of accounts, differing by registration method, platform trust level, and readiness for ad launches.
-
Self-registered (Hand-made) accounts — accounts registered manually. After creation, they look nearly identical to regular user profiles, but they are usually warmed up before running ads.
-
Auto-regs — accounts registered automatically using specialized software. As a rule, these are completely "blank" profiles with no history, used as cheap consumables.
-
Farmed accounts — accounts prepped specifically for ad campaigns. During the farming process, realistic user activity is built up gradually: adding friends, liking posts, subscribing to pages, messaging, and completing other actions to boost platform trust.
-
King accounts (Mother accounts) — primary, high-trust working accounts. They are typically used to create Business Managers, link FanPages, and manage multiple ad accounts.
-
PZRD accounts (Reinstated ad accounts) — accounts that have already survived advertising restrictions, passed identity checks, and successfully restored their ad permissions. They carry higher trust scores.
Besides self-regs, auto-regs, and king accounts, other types appear on the market:
-
Rented accounts — real user profiles leased temporarily for running ads. They offer established histories and high trust, but the original owner can reclaim access at any time.
-
Brute accounts — accounts accessed illegally, such as through credential stuffing or password cracking.
-
Logs — accounts accessed via stolen authentication data, such as cookies, access tokens, or login credentials.
Important Note:
Working with rented accounts, brutes, or logs carries inherent risks. In some jurisdictions, using them may violate applicable laws.
